KCP INVESTMENT | JULY, 2009

Precision Dialogue, based in Chicago, IL is an analytics-driven direct marketing firm. The company improves ROI through the development of customer insights and implementation of personalized, multi-channel communications. The firm's operating entities are Northwest Mailing Service and Metrics Marketing Group.

Precision Dialogue is vertically integrated, offering research, data analysis, strategic consulting, creative services, interactive marketing and letter shop. They consistently meet client needs through world-class customer service with a focus on high quality velocity and flexibility.

Precision Dialogue will serve as a platform for follow-on acquisitions.

www.precisiondialogue.com