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Kirtland Capital Partners Announces the Rebranding of its Marketing Services Platform
A New Era in Marketing Calls for “Precision Dialogue” with Customers
New Company Formed to Provide Analytically Informed Multi-Channel Marketing
April 11, 2011
Cleveland, Ohio – Imagine you just received a large inheritance and placed it in your checking account. You wonder about the best place to invest this newfound wealth. The next day your bank sends you a personalized email, and two days later a direct mail piece, both talking about savings and investment options. Then you receive a “customer care” call from the bank, asking if there is any way they might serve you better. You decide to ask if they offer investment services – and they do. The bank’s approach is so relevant to your situation it’s almost as if they knew about the extra-large deposit. Which, of course, they did.
According to the business pundits, the future of marketing belongs to those companies that deliver relevant, personalized offers, at just the right time. While the concept of “right message, right time” has been promoted in recent years, precious few companies have delivered.
Enter a new company to the marketing fray: Precision Dialogue – a firm intent on delivering the promise of customer relevance with a comprehensive, end-to-end solution. Precision Dialogue clients not only know which customers to target with what message, they also rely on Precision Dialogue to deliver this message in an integrated, multi-channel manner.
Precision Dialogue is the fast-growing parent of two operating companies: Metrics Marketing Group and Northwest Mailing Service. The company expects to expand its marketing platform by adding new companies over time.
“We have a clear vision for the future, which is to offer unparalleled 1:1 marketing solutions to our clients,” explained Tom Ragen, CEO at Precision Dialogue. “Very few companies are able execute a vertically integrated personalized marketing solution. We are doing that today and expect to increase our depth the near future.”
Headquartered in Cleveland, Metrics Marketing provides sophisticated data analytics and automated marketing solutions combined with robust multi-channel message delivery. Metrics operates across all communication channels and offers several proprietary solutions such as ATOMsm, an automated, triggered marketing solution, and MetricsLabsm, a state-of-the-art research lab featuring advanced eye-tracking equipment designed to optimize communication vehicles such as websites, email and direct mail.
Northwest Mailing Service, located in Chicago, is a leading direct mail provider. Northwest are expert at optimizing the lettershop process, from unique designs and formats to postal optimization. The company focuses on targeted mailings and has the resources and experience to deliver improved results through tailored solutions.
Northwest handles over 1 billion pieces of mail annually.
Precision Dialogue boasts a client roster of blue chip companies such as OfficeMax, Midas, Sherwin-Williams, PNC Bank, State Farm and, Regions Bank. Visit Metrics Marketing Group and Northwest Mailing Service to learn how we can help you maximize your marketing spend and convert more.
About Precision Dialogue
Precision Dialogue is an analytics-driven direct marketing firm. We improve marketing ROI through the development of customer insights and implementation of personalized, multi-channel communications. Precision Dialogue is vertically integrated, offering research, data analysis, strategic consulting, creative services, interactive marketing, printing and lettershop. We consistently meet client needs through world-class customer service with a focus on high quality, velocity and flexibility. Precision Dialogue is located at 5501 West Grand Avenue in Chicago, IL. Additional information can be found at www.precisiondialogue.com.
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Media Contacts:
Tom Ragen-CEO
773-745-7985
tragen@precisiondialogue.com
Megan Smargiasso-Marketing Manager
440-471-6011
msmargiasso@precisiondialogue.com
About Kirtland Capital Partners
Kirtland Capital Partners is a relationship-oriented private equity firm focused on accelerating the growth of middle-market companies by leveraging its internal operating, financial and strategic resources. For more than 30 years, Kirtland has executed a disciplined investment strategy that has created long-term value in its portfolio companies and delivered superior returns to its investors and management teams. Kirtland invests in niche manufacturing, distribution and business service companies with potential for growth organically and/or through strategic acquisition. The firm has $290 million of capital under management from institutional and individual investors. Kirtland is known for the strong partnerships it builds with its operating management teams and the experience of its professionals. More information is available at www.kirtlandcapital.com.
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